Embryoroom

It’s not often that you see work with true originality, not just the hyperbole of the modern Pop machine, or Indie blog of the moment announcing the next messiah;  Sometimes it’s much quieter, under the radar, and a lot more menacing.

A post about Embryoroom may seem incestuous, they have done video work for my music;  But this blog is my forum, and I am impressed by what I’ve seen. 

I don’t presume the music I’m making is groundbreaking or revolutionary, I simply enjoy too much of what’s come before me to leave it all behind.  But when you see something that is seemingly void of reference, as if it was created in the vacuum of an active imagination…well that is something else entirely.

I’m familiar now with the visuals, since many of the aesthetics were incorporated into my own work, but it took time to wrap my head around it all.  Having seen a performance in a superb space, surrounded by 4 enormous video screens, it all fell into place. 

Maybe I need to stop looking back so much, and imagine the future of music ?

SHORT Q & A with Embryoroom

DM:  Do you think your work is commercial ?  Why or why not ?

Let’s define our terms. If we mean commercial in the sense of having profit as a chief aim, then no. This is not to say it cannot be profitable, but the work is not an endeavor to make money for sake of making money. Aesthetic decisions must have priority over marketing.

DM: What is the potential future of Pop media ? (you can be as pessimistic or optimistic as you like)  and what would you like to see as the future of Media (music/Video/Art) ?

What constitutes POP in the post-broadcast paradigm is constantly changing.

We might see increasingly personalized content that is more immersive; 3D technology is really just beginning. Static cinema will give way to a dynamic theater going experience where the director acts as a conductor and actors are immersed in imaginary worlds in real time with increasingly abstract subject matter and imagery.

There you have it !

Embryoroom – Hazmazk

(Clip from forthcoming feature length Digital Video)

http://embryoroom.com/hazmax

Clips I took from a live performance/Installation

http://embryoroom.com/delvid2

http://embryoroom.com/delvid

After you guys chose Lovelle as the UK ambassador on the Pepsi-back Akon single “Oh Africa”, the time has finally come!

On Sunday (31st January), the single will be released, and we all hope it gets to number one!

The song, featuring Akon and Keri Hilson (pictured with Lovelle, right) is giving proceeds from the sales to helping underprivileged African youth. Akon’s Konfidence Foundation, (Konfidence.org), will be one of the main charities set to receive a portion of the proceeds.

Check out konfidence.org to download the track, and check back here next week for more information and videos!

Maxcast Team